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How to Use Emotional Imagery to Boost Landing Page Conversions

Just Creative

In his 2002 article, Investigating the power of imagery in marketing communication: evidence-based techniques , Dr. Alan Branthwaite drew from a trove of research on the matter to conclude the following in regards to the use of imagery in marketing: Images have a more direct connection to feelings and unconscious ideas.

Marketing 317
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Burger King Rebrand — Unused Burger King Logo Ideas

Logo Smith

The 1970s were the “Golden Age” of the company’s advertising, but beginning in the early 1980s, Burger King advertising began losing focus. A series of less successful advertising campaigns created by a procession of advertising agencies continued for the next two decades.

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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. And I bet you can think of a few more.

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How storytelling is at the heart of the Nike brand

Creative Review

In the 2002 book The Brand Gap, author Marty Neumeier explains that the idea of a brand is little more than a collective amalgam of people’s gut feelings about a product, service, or company. Top: Air Max advertisement, c 1987-95; Above: Branding development by Carolyn Davidson, 1970s. It’s what they say it is.”

Brand 106
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Top 10 Best Books On Branding Design & Identity

Inkbot Design

The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. A strong brand defines your company, its products, culture, and values, which affect your customer experience.

Brand 145
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Reviewed: New Logo and Identity for Institut Ramon Llull by Toormix

Under Consideration / Brand

Established in 2002, Institut Ramon Llull is an organization founded by the Catalan Government, the Government of the Balearic Islands, and the Barcelona City Council with the purpose of promoting Catalan language and culture locally and abroad. Out of home advertising. “Glass Half Llull”. Pop-up shop. Animated cool type.

Layout 107
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25+ Best Tagline Examples: The Power of a Punchy Tagline

Inkbot Design

They implant ideas and values in your head, affecting your look at that business or product. It spun a perceived product disadvantage into a charming differentiator. The conversational phrasing complements the product with a fun, playful tone. This tagline immediately gets the superior product advantage across in a catchy way.

Brand 98