2002 Advertising Marketing 
Just Creative
MAY 13, 2020
Marketers definitely know it. Research into Imagery in Marketing. The implications of all this on marketing are wide-reaching, making the use of images in marketing serve a multitude of purposes: Bypassing rational defences and evaluations (crucial in the world of increasingly cynical consumers). Journalists know it.
Inkbot Design
MAY 2, 2023
Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.
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Noupe
JULY 5, 2021
In this article I’m going to dig more into this topic: Of how we think; If we are as rational as we think; How we make decisions; How we can take all this knowledge into marketing. He received the 2002 Nobel Prize in Economic Sciences for his pioneering work with Amos Tversky on decision-making. Chapter 1: How rational are we?
Canny
OCTOBER 31, 2019
Brand marketing campaigns are all the rage. Traditional sales marketing is dying. Brand marketing is growing and will continue to grow. We’re going to skip on MailChimp and Wistia because they’re working in brand affinity marketing, and we have a whole post about that coming soon. Who’s getting it right? Or have they?
Inkbot Design
MARCH 14, 2023
The 15+ Best Marketing Books to Read Are you tired of searching endless blogs and websites for outdated and irrelevant marketing advice? We've compiled a list of the 15+ best marketing books to revitalise your marketing strategy and set you apart from the competition. The Best Marketing Books to Read 1.
Creative Review
JANUARY 27, 2021
In the 2002 book The Brand Gap, author Marty Neumeier explains that the idea of a brand is little more than a collective amalgam of people’s gut feelings about a product, service, or company. Top: Air Max advertisement, c 1987-95; Above: Branding development by Carolyn Davidson, 1970s. It’s what they say it is.”
Inkbot Design
DECEMBER 14, 2022
This is something that many marketers know but need to articulate, and it's often difficult to put into words. Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing). A fascinating book that combines marketing and branding with some beneficial insights. Sale Bestseller No. $28.51.
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