Just Creative
MAY 13, 2020
In his 2002 article, Investigating the power of imagery in marketing communication: evidence-based techniques , Dr. Alan Branthwaite drew from a trove of research on the matter to conclude the following in regards to the use of imagery in marketing: Images have a more direct connection to feelings and unconscious ideas.
Creative Boom
SEPTEMBER 7, 2022
The new design was supervised by Morison but was actually drawn by Victor Lardent, an artist from the paper's advertising department. Its recent iteration by Matthew Carter in 2002 saw it fully updated for the internet age. It was developed in its modern form by Chauncey H. Griffith in 1946. Tiempos by Kris Sowersby.
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Logo Smith
NOVEMBER 22, 2022
The 1970s were the “Golden Age” of the company’s advertising, but beginning in the early 1980s, Burger King advertising began losing focus. A series of less successful advertising campaigns created by a procession of advertising agencies continued for the next two decades.
Inkbot Design
MAY 2, 2023
Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. But to make your brand stand out, you need a guerrilla advertising strategy.
Creative Review
JANUARY 27, 2021
In the 2002 book The Brand Gap, author Marty Neumeier explains that the idea of a brand is little more than a collective amalgam of people’s gut feelings about a product, service, or company. Top: Air Max advertisement, c 1987-95; Above: Branding development by Carolyn Davidson, 1970s. All images: © Nike, Inc.
Under Consideration / Brand
MARCH 26, 2020
Established in 2002, Institut Ramon Llull is an organization founded by the Catalan Government, the Government of the Balearic Islands, and the Barcelona City Council with the purpose of promoting Catalan language and culture locally and abroad. Out of home advertising. “Glass Half Llull”. Pop-up shop. Animated cool type.
We And The Color
JUNE 20, 2023
Born in 1980 and a graduate of the renowned Academy of Fine Arts in Lodz, Krasnopolski has been associated with the advertising industry since 2002, showcasing his remarkable talents and garnering numerous accolades along the way. Below you can see four of his poster designs from 2022.
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