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“We’ve had to stop and think ‘where are we going?’”: Mucho’s Marc Català on creating one of the world’s most exciting design agencies

Creative Bloq

Mucho’s creative director on how the agency has grown since 2002.

Agency 296
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Beer Chart is a refreshing tribute that raises a glass to football and UEFA Euro 2024

Creative Boom

If you've been keeping score over the years, you'll know that Studio Blackburn and Nirvana CPH have been at the forefront of design-led wall charts for every World Cup and European Championship since the Japan and South Korea tournament in 2002.

Media 521
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Anniversary book from Semi Permanent is a 20-year time capsule of stunning creativity

Creative Boom

"But while a talks program was, and still is, core to the Semi Permanent festival, it's only ever been half of the story, and from the very first – unintentionally – guerrilla exhibition with Banksy back in 2002, our desire has always been to create a platform for creativity. This book forms an important part of that journey."

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Mucho rebrand breathes new life into 92-year-old free festival in San Francisco

Creative Boom

And so Mucho – a global strategy, branding, packaging and graphic design studio founded in 2002 with offices in San Francisco, Barcelona, Melbourne and Paris – was approached to create a more modern, fresher, globally appealing identity for the festival that would attract younger audiences. But there was a danger of becoming dated.

Artist 476
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Super Logo Design

Logo Design Love

Super Logo Design , edited by Taki Ono , is a two-volume set of paperbacks published in 2001 and 2002 by Graphic-sha in Japan. These spreads are from volume two, available to digitally borrow on archive.org.

Vectors 77
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Studiographica, a digital archive of work by design studios that sadly no longer exist

Creative Boom

I co-founded an agency in 2002 called 1977 Design," Paul remembers. "We They often have a period of growth, a period of success, and a period of decline." And he offers an example of this dynamic that's very close to home. "I We did well, won big-name clients, and did great work.

Agency 482
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Artist Paul Kidby illustrates eight special stamps to celebrate Terry Pratchett’s Discworld

Creative Boom

He began working with Terry Pratchet in 1993 and has designed the Discworld book jackets since 2002. Many Pratchett fans will be as familiar with Paul's work as they are with the popular series itself. In 2019 he illustrated Good Omens written by Terry Pratchett and Neil Gaiman.