Remove 2001 Remove Networking Remove Production Remove Publication
article thumbnail

The 6 Best Books on Branding & Identity Design

Inkbot Design

Let me hit you with a mind-blowing statistic: did you know that 59% of consumers around the globe prefer to buy products from familiar brands? He emphasises the importance of creating a unique brand identity that effectively differentiates a product or service from its competitors, capturing consumers' attention and fostering brand loyalty.

Brand 98
article thumbnail

The 10 Best Gas Station Logos from Around the World

Inkbot Design

Beyond gasoline retailing, Shell is a fully integrated energy company involved in oil and gas exploration, production, refining, distribution and marketing. In the United States, ExxonMobil has a widespread network of oil refineries, pipelines, and gas stations, many of which feature both the Exxon and Mobil brands.

Brand 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

23 of the Best Business Movies for Entrepreneurs

Canny

Let’s get stuck in… The Social Network. The Social Network also shows how, with the right business plan and understanding of your intended market, sometimes that switch from moderate success to massive success can happen very quickly and you need to be prepared to manage and capitalise on it when it does. . Thank You For Smoking.

Marketing 147
article thumbnail

17 Rebranding Failures and How Much They Cost (Updated: March 2021)

Canny

To cut a long story short, Gap performed possibly one of the fastest branding turnarounds of all time when they reverted to their original design, just six days after putting their new logo out into the public. Manufacturing and developing products such as Windows, Xbox and Bing, they appear to be losing a lot of ground on their competitors.

Brand 180
article thumbnail

The metamorphosis of the MVP (and how to save it)

UX Collective

The MVP concept was also a product of the dot com mania and bust. The term “ Minimum Viable Product ” was coined and TM’d by Frank Robinson in 2001 at his process consulting company, Product & Market Development, Inc. The MVP was a “right-sized product, big enough to cause adoption, satisfaction , and sales.” [my

article thumbnail

The influence of mobile technology on user cognition and memory

UX Collective

Such technology can be a bless to our productivity but also make our brain a bit of a lazy thing. The network, in addition to storing much of our information (individual and/or collective), transforms the relationship of time and space by breaking geographical barriers. The Internet is a depository of data. in 2005. (ITU,

article thumbnail

Bata-Ville: A Shoe Company’s Quest for Global Utopia

Azure Magazine

Using canvas in lieu of leather to drastically cut costs and improve production, he also introduced steam-driven machine manufacturing as early as 1904, after travelling to Massachusetts shoe factories to study American assembly line production systems. a became the company’s public face. And so was Batawa. In 1947, Ba?a’