Inkbot Design

DECEMBER 22, 2023

Why You Need a Brand Innovation Strategy Brand innovation is critical for companies looking to stay relevant, profitable, and poised for growth in an ever-changing market landscape. Brand innovation refers to creating new or improving existing products, services, messaging, experiences, and more under an established brand name.

Branding 98

Branding Brand Marketing Marketing 98

Graphic Design Junction

NOVEMBER 20, 2021

Philip Kotler, the Father of Marketing’ describes Brand Image as: Brand image is a set of beliefs, ideas, and impressions that a person holds regarding an object – Kotler (2001). Identifying your Target Market & Brand Positioning. How do you stand out from the competitors offering the same product or service?

Branding 132

Branding Brand Marketing Marketing 132

Inkbot Design

FEBRUARY 14, 2023

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. Even if a product or service is the best in the industry, it will only be successful with proper presentation and promotion. This is why advertising campaigns are so important.

Advertising 116

Advertising Advertising Marketing Marketing 116

UX Collective

SEPTEMBER 15, 2021

During my time on the product design team at Mailchimp in 2018, one of my most memorable conversations was with CEO & Co-founder Ben Chestnut. During our conversation, he outlined his principles for designing the first version of Mailchimp in 2001. Ben comes from a design background having studied industrial design.

Web Design 130

Web Design Web Design Agency Client 130

Creative Market

OCTOBER 6, 2021

A vast number of products that were created for use in space eventually made their way into our everyday lives with things such as GPS systems, LED lighting, memory foam, and even laptop computers all having their origins in the space race. Space Age Collection on Creative Market. First up, we have… Retro Space.

Travel 183

Travel Architecture Color Interior Design 183

Noupe

DECEMBER 22, 2022

Investing in a professional SEO company that offers digital marketing strategies while other businesses are cutting back may even be an effective way to grow. Why Marketing is Even More Important in a Recession. Why did their digital marketing and advertising investments deliver returns? Greater innovation. A show of stability.

Marketing 115

Marketing Marketing Digital Advertising 115

Design Milk

AUGUST 2, 2024

Yet it was her first trip to Peru that shaped the vision she had for her eponymous company, which she founded in 2001. Today, artisans produce many of the products in the line, which includes floor coverings, throws, and pillows. The signature alpaca, hemp, and cotton fabrics are not only luxe, they are sustainable too.

Architecture 96

Architecture Arts and Crafts Patterns Textures 96

Inkbot Design

JULY 16, 2023

Trust me; whether you're an aspiring entrepreneur, a seasoned marketer, or someone with a keen eye for design, these books will become your new best friends. Let me hit you with a mind-blowing statistic: did you know that 59% of consumers around the globe prefer to buy products from familiar brands? ” Great question!

Branding 98

Branding Brand Arts and Crafts Marketing 98

UX Collective

FEBRUARY 1, 2022

angelekamp The ability to determine the optimal price for a product or service is one of the most critical steps in any development or commercialisation process. Charge too much and you run the risk of nobody engaging with your product or pushing customers away, charge too little and you’ll leave revenue on the table. Enter Design.

Production 80

Production Marketing Marketing Consulting 80

HONGKIAT

FEBRUARY 14, 2022

Whether you build SaaS, enterprise applications, or other digital experiences for the web, they offer you a dedicated team for web design, development, testing, marketing, and the like. They also have firm partners working in other industries like architecture, business, entertainment, web development, social media marketing, etc.

Web Design 132

Web Design Web Design Agency Client 132

Inkbot Design

OCTOBER 16, 2023

They can maintain relevance in the market by updating their image and identity. By updating a brand's visual identity , messaging and positioning, companies can better connect with their target market and differentiate themselves from rivals. Expanding their consumer base could lead to increased profitability or market share.

Marketing 98

Marketing Marketing Brand Branding 98

Inkbot Design

OCTOBER 16, 2023

They can maintain relevance in the market by updating their image and identity. By updating a brand's visual identity , messaging and positioning, companies can better connect with their target market and differentiate themselves from rivals. Expanding their consumer base could lead to increased profitability or market share.

Marketing 98

Marketing Marketing Brand Branding 98

Inkbot Design

JANUARY 4, 2024

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. Marketers distinguish two types of branding in this domain: tourism sector branding and travel business branding. This is why we also speak of city or country marketing.

Tourism 94

Tourism Travel Branding Brand 94

We And The Color

MAY 11, 2023

During the 19th century, there was a significant increase in the number of museums dedicated to the applied arts, in response to the decline of artistic craftsmanship due to the rise of mechanical production brought about by the era of industrial production and technology. However, these additions were later deemed insensitive.

Gallery 122

Gallery Fashion Art Arts and Crafts 122

Inkbot Design

AUGUST 28, 2024

How important is a slogan in marketing? Why it works: It communicates the product benefit It's descriptive and easy to visualise It solves a common problem (messy chocolate) 5. It's a masterclass in creating emotional associations with a product. It humorously personifies cats while highlighting the product's appeal.

Brand 52

Brand Branding Production Advertising 52

Inkbot Design

DECEMBER 3, 2023

Customer evangelism – Audiences are likelier to share impactful stories organically, fueling word-of-mouth marketing. Even when crafting a story about the company or product, inject a relatable personality and point of view. While fact-based information is crucial for marketing, stories breathe life into brands.

Branding 98

Branding Brand Production Theme 98

Inkbot Design

FEBRUARY 17, 2023

The company's influence stems from its ability to create innovative products with intuitive design and ease of use. From the first Macintosh computer to the latest iPhone, Apple has consistently made high-quality products that have been well-received by customers. But things have not always gone smoothly for Apple.

Brand 94

Brand Branding Production Education 94

UX Collective

AUGUST 13, 2023

Today, I will slice open one of the most misused terms — MVP (minimum viable product) — and examine its true meaning. Additionally, we’ll explore how we can apply the learnings from The Lean Startup method to our product development process. product/market fit. He didn’t promote MVP as a silver bullet.

Production 82

Production Marketing Marketing Product Management 82

Creative Review

NOVEMBER 12, 2021

Ledwidge’s work was occasionally controversial – his 2014 Sainsbury’s ad depicting a truce between British and German soldiers in World War One on Christmas Day sparked a national debate about brands co-opting such stories (the ad now seems prescient as a forerunner to the age of purpose marketing).

Arts and Crafts 111

Arts and Crafts Advertising Advertising Filmmaking 111

HONGKIAT

SEPTEMBER 30, 2022

The growing market of mobile app development. The market of mobile apps has been interestingly growing, making its way and evolving since the first time a mobile phone was created in 1984. If you look at the current status of the app development market. the USA mobile market is experiencing its highest. was launched.

Consulting 119

Consulting Client Marketing Marketing 119

Inkbot Design

AUGUST 13, 2023

The name will appear on products, advertisements, business cards – everywhere the company has a public presence. Beyond reflecting the company's services and products, the ideal business name also captures the brand's spirit. Companies live far longer than products. Selecting the right business name is no small task.

Brand 98

Brand Branding Production Marketing 98

UX Collective

AUGUST 7, 2023

At the same time, the steering committee was wishing to expose the value of design thinking — how emotional connections through culture building, collaboration, and empathy are important to foster a better, more productive working relationship with the cargo operations personnel. Just like cargo boxes for back-office operations.

Production 97

Production Patterns Digital Color 97

UX Collective

DECEMBER 28, 2021

UCD generally involves specification and delineation of the context of use, identification of business requirements and user goals that constitute product success, and iterative creation and evaluation with users of design solutions. one such methodology is Agile. 2014; Schön et al., 2017; Sfetsos & Stamelos, 2010).

Production 112

Production Project Management Presentation Coding 112

Inkbot Design

MARCH 7, 2023

But here's the kicker – it's not just the size and type of products they sell that's impressive. In 2001, they raked in a then jaw-dropping $5 million in profit. Plus, the slogan “Earth's biggest bookstore” showed that the company's marketing strategy was just as ambitious as its name. No, no, no.

Brand 97

Brand Branding Marketing Marketing 97

Inkbot Design

JULY 1, 2022

Video games are often considered among the top 10 consumer electronics products. Brands like those represented here depend heavily on their logos and regard them as crucial assets allowing different products and services to be instantly recognised. After years of development and testing, Donkey Kong finally hit the market.

Inspiration 98

Inspiration Entertainment Sports Branding 98

Design Week

APRIL 8, 2020

In 2001, he designed the updated Mini Cooper. At Fiat, he brought the updated Fiat 500 into production. It is the first product from the brand of the same name, and has been designed by Stephenson’s eponymous design studio. Frank Stephenson’s work can be seen on most British high streets.

Production 87

Production Marketing Marketing Inspiration 87

Smashing Magazine Graphics

SEPTEMBER 16, 2021

When delving into the concept of website quality assurance back in 2001, we started with a simple question: “What does quality mean for the users?”. VPTCS model © Élie Sloïm — Éric Gateau — 2001 — www.opquast.com. VPTCS model © Élie Sloïm — Éric Gateau — 2001 — www.opquast.com.

Production 121

Production Marketing Marketing Digital 121

Canny

MARCH 30, 2021

Despite the very uninspiring brand image, which we will get to a little later, the new brand identity drastically impacted the company’s bottom line, with a stock market earnings of less than half. The company spends up to $125 million annually on improving their brand and marketing. Not what you want from a rebrand. TGI Fridays.

Brand 180

Brand Branding Agency Marketing 180

Inkbot Design

JULY 13, 2023

A well-designed logo is more important than ever in today's highly competitive market. With such a massive audience, your logo must stand out, profoundly capturing attention and connecting with your target market. But have you ever stopped to think about the role that visual branding plays in this caffeinated universe?

Branding 137

Branding Brand Inspiration Arts and Crafts 137

Just Creative

MAY 23, 2023

There is a lot of specialized literature on the market, but we have selected the most interesting ones. It discusses how engaging in what you enjoy can inspire you, and you gain the self-assurance to market your job online. But effective marketing is essential, particularly if you plan to make a living from it. Buy on Amazon 10.

Graphic Design 256

Graphic Design Graphic Arts and Crafts Publication 256

Envato Tuts+

SEPTEMBER 7, 2022

Cannabis Products Postcard. In the context of a growing number of US states legalizing marijuana, and Europe set to follow suit (Germany is tipped to soon become the world's largest potential market for legally sold cannabis), the commercial cannabis industry is experiencing a massive surge of growth, which is set to continue into 2023.

Graphic Design 59

Graphic Design Graphic Templates Fonts 59

Graphic Design Junction

JUNE 11, 2021

You will end up selling your services and products to a greater mass of people. In fact, in this fast-paced world of online business, you never know who really craves your services or products. It itself shows that the website is now an integral part of marketing your firm. WordPress Vs. Drupal: Market share. Appearance.

Theme 128

Theme Coding Production Marketing 128

UX Collective

JUNE 19, 2022

MVPs as originally envisioned are outdated, and it has no more place on a modern product culture. Photo by Randy Laybourne on Unsplash The first mention of the initials “MVP” come from Frank Robinson in 2001. The market was still trying to forget the bitter taste that the .com Minimum Viable Product. MVPs are old.

Production 102

Production Marketing Marketing Publishing 102

Inkbot Design

AUGUST 9, 2023

Its sleek, minimalist design of an apple with one bite taken out embodies the company's commitment to elegant, intuitive products. It debuted alongside the release of the Apple II personal computer and has reigned through launches of visionary products such as the Macintosh (1984), iMac (1998), iPod (2001), iPhone (2007) and iPad (2010).

Adobe 98

Adobe Arts and Crafts Brand Branding 98

Inkbot Design

JUNE 16, 2022

The techniques and trends that were productive are now considered outdated. Digital marketing also evolves and demands more willingness and adaptation to the latest trends. 2001 – First Responsive Website (Audi.com). The trend shifts the interest of marketers from outbound to inbound marketing.

Internet and Software Development 115

Internet and Software Development Web Design Web Design Banners 115

Inkbot Design

SEPTEMBER 6, 2023

Logos with the Letter B Beats Electronics Beats Electronics is a consumer audio products company founded in 2006 by rapper Dr. Dre and music producer Jimmy Iovine. Their primary focus is on providing innovative products and technologies related to fluid measurement, including water and gas meters.

Internet and Software Development 98

Internet and Software Development Fonts Manufacturing Sports 98

UX Collective

FEBRUARY 12, 2023

Flaw #3: Product can’t be defined by what can be accomplished by an arbitrary number of people of arbitrary skill and experience in a two-week sprint. Among the eight types of waste, the most detrimental were excess inventory — both finished product and raw materials, and idle machinery. Flaw #2: Design is not inventory.

Manufacturing 137

Manufacturing Production Marketing Marketing 137