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Social Media Challenges: The Good, Bad and Dangerous

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Social Media Challenges: The Good, Bad and Dangerous Viral internet trends are not a new concept for anyone with social feeds. That’s why I’m asking myself, what is a “social media challenge”? You had better be prepared because it will get wild out here on this strange journey through the land of social media… dares!

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The 5 Best Books on Marketing: Your Roadmap to Success

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The 5 Best Books on Marketing: Your Roadmap to Success Whether launching a new business or looking to take your existing company to the next level, having a solid marketing strategy is essential for success. But with so many marketing books, blogs, and gurus, how do you know where to start and who to listen to?

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How To Spice Up Your Small Business Marketing

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How To Spice Up Your Small Business Marketing. Most marketers see this happen over and over. It would help if you kept your small business marketing fresh. In marketing terms, we like to call this solution-based marketing. It would be best not to underestimate the power of social proof in small business marketing.

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The 15+ Best Marketing Books to Read

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The 15+ Best Marketing Books to Read Are you tired of searching endless blogs and websites for outdated and irrelevant marketing advice? We've compiled a list of the 15+ best marketing books to revitalise your marketing strategy and set you apart from the competition. The Best Marketing Books to Read 1.

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Positive stories from freelance creatives to boost your mood in a recession

Creative Boom

There's something quite magical about a real, physical book, which perhaps explains why this antiquated media format continues to thrive in the digital age. Even when markets stumble, you can continue thriving as long as you stay adaptable and true to your passion. The takeaway?

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Carl Rylatt of UnitedUs on how to use symbols in graphic design

Creative Boom

UnitedUs wanted to convey this message with a simple visual cue that could be utilised efficiently across various media. Vox.Bio The other partner brand in this project was Vox.Bio, CHR's market research division. The organisation is known for its rigour and academic excellence. As a result, in both examples, the work hasn't dated.

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Top 20 Best Advertising Campaigns of All Time

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One strategy is to analyse marketing ideas and advertising examples to see what has worked for other businesses and identify possible areas for improvement. A promotional campaign is a carefully planned and executed series of activities to promote and market a specific product or service.