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The Art and Science of Geometric Logo Design Logos are the face of a brand. A great logo conveys the essence of a company at a glance. However, creating an impactful and memorable logo is both an art and a science. In this article, we'll explore the fundamentals of geometric logo design.
The Allure of the Contest Initially, competitions for logocreation can appear to be a win-win situation. But here’s the thing: Most businesses treat their logo like an afterthought. They throw together some clip art and call it a day, then wonder why it’s not making waves. Your logo is your mark on the world.
With so many competing messages flooding the market, a unique and compelling logo design is essential in 2023 for setting a business apart and ensuring its identity leaves a lasting impact on its target audience. This technique brings visual intrigue and memorability to logos in a way that straightforward, literal symbols cannot.
They’re invitations to pause, notice, and recognise the craft of visual storytelling. In the next few minutes, we will look at 20 clever logos that have perfected this art of hidden meaning. Amazon’s logo hasn’t always been so sly; it has gone through many changes: 1995: An “A” with a river running through it.
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