The Evolving Legacy of Ken Garland’s First Things First Manifesto
Eye on Design
AUGUST 12, 2021
It proposes that less design effort should go into advertising—1960s consumer society was booming—and more should go into “worthwhile purposes,” such as “signs for streets and buildings, books and periodicals, catalogues, instruction manuals, industrial photography, educational aids, films, television features, science and industrial publications.”
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