Punk Not Junk: How&How's rebellious identity for a heavenly sweet brand
Creative Boom
OCTOBER 15, 2024
How&How helps Wild Thingz build a category-defining rebel sweetie brand from scratch – something that pleases both parents and kids. And it's as fun and disruptive as you'd expect from the global creative studio. For those who take the time and effort to consider the ingredients of many children's sweets, then you'd be horrified (but probably not too surprised) to discover there's a ton of sugar, E-numbers, animal gelatine, palm oil.even talcum powder in some cases.
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