Wedge refreshes the identity of 'Canada's Cocktail'
Creative Boom
JANUARY 14, 2025
Mott's Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Montreal and LA-based studio Wedge has been behind the brand evolution of Mott's Clamato Caesar, "Canada's Cocktail", since 1969. If you're not a local, think of this drink as the Canadian Bloody Mary - the cocktail you always saw your parents enjoying growing up at every BBQ, holiday party and brunch special.
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