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Annabel Wright on how self-publishing could empower women in business

Creative Boom

In a world where business books are predominantly written by men, Annabel Wright of Whitefox Publishing explores how joining the dots with independent self-publishing could provide the perfect platform for female-identifying entrepreneurs who want to share their professional voice. A springboard for success.

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The Cutting Edge of Healthcare Marketing Trends and Tactics

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The Cutting Edge of Healthcare Marketing Trends and Tactics Hey there! In our fast-paced world, healthcare marketing constantly evolves to keep up with emerging tech, new patient expectations, and industry shifts. 2024 is a pivotal year for healthcare marketers looking to connect with tech-savvy, wellness-focused patients.

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Advertising Agencies: Maximising Marketing Potential

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Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. Agencies typically have expertise across various industries, so they can bring industry knowledge to bear on a client's behalf.

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. As Camilla puts it: "It's a jungle for people to navigate, and it's an even greater battle for us brand-folk, who, let's be honest, are putting more fuel on the fire to this self-fulfilling prophesy of fake it 'til you make it."

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Guide to Marketing Jobs: Journey Through the Maze

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Guide to Marketing Jobs: Journey Through the Maze Hey there, my friends! Welcome to the exhilarating, at times uproarious, and occasionally perplexing realm of marketing professions. Did you know that the marketing industry is currently experiencing a period of rapid growth and expansion? from 2020 to 2027.

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Mastering Self-Branding: Unleashing the Power of Personal Identity

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Mastering Self-Branding: Unleashing the Power of Personal Identity Step aside, corporate giants—a new brand on the scene is grabbing everyone's attention, and it's the person in your mirror. This is why it's so essential to master the art of self-branding to unleash the power of your personal identity. How do you solve problems?

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17 Modern Marketing Ideas to Grow your Business

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17 Modern Marketing Ideas to Grow Your Business The world of marketing is changing faster than ever. With new technologies, platforms, and consumer behaviours emerging constantly, marketers must adapt and implement creative new ideas to cut through the noise. Work with micro-influencers in your niche.