What is Digital Branding? Benefits & Strategies
Inkbot Design
JANUARY 13, 2024
What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. As consumers increasingly go online to research products, services, and businesses before making purchases, having a thoughtful digital branding strategy is more critical than ever for companies that want to attract and retain customers in the digital age.
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