Ghost helps spread sunny optimism in its cheerful identity for a new wellness app
Creative Boom
OCTOBER 6, 2023
As the nights draw in and the cold, grey days are upon us, it's important we keep a check on our mental health. New wellness app Lemon & Black hopes to offer a beacon of light amongst the gloom, and its new identity by design studio Ghost certainly brings some sunshine. Aspiring mental wellness company Lemon & Black approached Ghost at the beginning of the year with a long-held vision: to be a beacon of hope and happiness in the mental wellness world.
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