Behavioural Design: The Art and Science of Influencing Behaviour
Inkbot Design
NOVEMBER 25, 2023
Behavioural Design: The Art and Science of Influencing Behaviour Consumer behaviour and psychology have always gone hand-in-hand. However, behavioural design takes this connection to the next level – using research and influence techniques consciously and responsibly to guide people's actions. This emerging field combines insights from psychology, neuroscience, organisational behaviour and design to “nudge” behaviours without compromising autonomy.
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