Purple Rose Graphics

DECEMBER 14, 2020

One of graphic design’s best friends is marketing. Market Positioning, sometimes shortened down simply to “positioning or position” is a tenet of marketing theory. This is why today I wanted to go over some basics on market positioning and how it ties into graphic design. What is Market Positioning?

Marketing 40

Marketing Marketing Graphic Design Graphic 40

Inkbot Design

MARCH 25, 2024

UX Design Strategy: Blueprint for Digital Success Today, we will dive deep into the exciting world of UX design strategy. What exactly is UX design strategy, you ask? Well, the grand plan, the overarching approach, guides every design decision to create kickass user experiences.

Design Strategy 65

Design Strategy Digital Production Architecture 65

Canny

MAY 7, 2024

Interbrand’s Best Brands This annual report from Interbrand provides a comprehensive analysis of how the world’s top brands achieve and maintain their market leadership. These books are essential for marketers who want to understand how brands can achieve larger market share and sustain their brand growth.

Brand 78

Brand Branding Templates Marketing 78

Abduzeedo

FEBRUARY 27, 2024

Forte Whey's design strategy is a blend of art and science. This project exemplifies how thoughtful design can transform brand perception, making it an excellent study for those interested in the intersection of branding and visual identity. The typography is not merely letters but a representation of the brand's core values.

Brand 65

Brand Branding Arts and Crafts Color Schemes 65

UX Collective

DECEMBER 14, 2023

When we leverage the parts of ourselves that others may have convinced us were weaknesses, we are able to write, shape, and produce our own narratives that make us stronger designers. The existing stigma (and misunderstanding) around ADHD would have some recruiters or hiring managers view ADHD as a disqualifier.

Design Strategy 90

Design Strategy Self-employed Production Patterns 90

Abduzeedo

JANUARY 21, 2024

Belmonte Raw: A Case Study in Branding and Packaging Design abduzeedo 0121—24 Explore how Belmonte Raw's branding, packaging design, and visual identity transformation captivated audiences and set new standards in the organic market. Belmonte Raw’s ascent in the organic food market is a tale of innovative branding and design.

Packaging Design 53

Packaging Design Brand Branding Marketing 53

Inkbot Design

DECEMBER 6, 2023

It evolves based on market positioning and customer perceptions over time. Developing a Brand Strategy Branding does not happen by accident. Companies must deliberately develop and execute a brand strategy that aligns with business goals. Demonstrates marketing ROI. compared to competitors and category trends.

Brand 93

Brand Branding Marketing Marketing 93

Abduzeedo

MAY 1, 2024

Effective Packaging Design for Fitamin’s Health Products abduzeedo 0501—24 Explore how Fitamin’s packaging design uses a Habit Tracker Grid and symbolic graphics to enhance user engagement and convey a journey of health. This design strategy serves as a compelling case study for those in the field of packaging design.

Packaging Design 46

Packaging Design Production Graphic Design Strategy 46

UX Collective

JANUARY 16, 2022

There’s 98 sketchnotes in the link provided below, covering all aspects of Design, UX, Research, Product design, Strategy, Marketing, Creativity, Personal Growth etc. I’ve gone through all my digital sketchnotes, and compiled them all into one huge PDF as a resource to share with the community.

Marketing 125

Marketing Marketing Production Design Strategy 125

Inkbot Design

MAY 7, 2024

The key here is to embrace the newest technology on the market. As we welcome automated design tools , AI-powered analytics, and adaptable templates, more online SMEs are using fast, effective UX strategies than ever before. Optimised Behaviour Analysis There are several AI-powered analytic tools on the market.

Production 74

Production Adobe Templates Web Design 74

Abduzeedo

FEBRUARY 25, 2024

Branding and Visual Identity for Artisan Focaccia Pop-Up abduzeedo 0225—24 Explore how Glad's artisan di recco style focaccia pop-up in Los Angeles enhances its branding and visual identity through innovative design and a flexible brand ethos, captivating food lovers and markets alike.

Brand 46

Brand Branding Color Schemes Arts and Crafts 46

Purple Rose Graphics

OCTOBER 19, 2020

This is why I really want to look at them from an advertising and marketing lens. When a company consistently lets their values and traditions shine through in their marketing materials, they create trust with their customers. Visual Marketing pieces need a focused message and an audience first!

Advertising 40

Advertising Advertising Marketing Marketing 40

Creative Market

AUGUST 18, 2021

Product design is a complex discipline, requiring careful study and understanding of your user. We asked Creative Market’s own product minds to open up their libraries and share some of the books that have shaped their careers. You can learn the psychology behind what users like and improve your design strategies.

Production 144

Production Consulting Typography Marketing 144

Abduzeedo

SEPTEMBER 18, 2023

Studio Oker's expertise in design strategy was the catalyst that brought these concepts to life. Their collaboration with Field extends to the development of a comprehensive design system that covers everything from marketing materials to user interfaces. But Studio Oker's contribution goes beyond aesthetics.

Design Strategy 76

Design Strategy Travel Color Agency 76

Purple Rose Graphics

SEPTEMBER 14, 2020

What purpose does graphic design have in a business? I’ve seen it so much as a designer and visual marketing specialist. Here’s a little truth bomb for you: You don’t need a logo to start a business, but you’ll want to invest in one eventually along with a good brand strategy. Well, Design is an investment.

Graphic Design 40

Graphic Design Marketing Marketing Graphic 40

The Design Blog

AUGUST 17, 2022

Take a look at some of the 2022 winners: Revolving Especie Armchair by Zanini de Zanine Coffee Packaging by Shanghai Yuanshang Culture Communication Co.,

Architecture 98

Architecture Interior Design Fashion Industrial Design 98

Abduzeedo

NOVEMBER 29, 2023

This article, written from the perspective of an experienced 3D, graphic and branding designer, illustrator, and interface designer, examines how Frons' branding and visual identity, created by multiple owners, resonates with its educational ethos and strategic positioning in the market. Design: Estúdio Trauma e Yago Ferreira.

Education 57

Education Brand Branding Arts and Crafts 57

UX Collective

JUNE 7, 2021

The simplest way of describing each is that the Positional View is concerned with product-market fit and asserts that value is derived from where a firm chooses to compete and how defensible that position is, whereas the Resource-Based View looks at the advantage a firm’s unique resources give it. Sounds simple enough, right?

Manufacturing 87

Manufacturing Design Strategy Marketing Marketing 87

Inkbot Design

APRIL 27, 2023

To create a powerful brand, you must pay close attention to every aspect of your business's image, from the language you use in your marketing materials to the colours and imagery you incorporate into your website and social media. In today's market, a strong brand is not just a nice-to-have but a necessity.

Brand 102

Brand Branding Marketing Marketing 102

Inkbot Design

JULY 9, 2023

A staggering 72% of consumers admit that their purchasing choices are influenced by packaging design alone! How you package your product can make or break its success in the market. First things first, conducting thorough market research is an absolute must. That's right, folks. Trust me; this groundwork will pay off big time.

Packaging Design 142

Packaging Design Production Brand Branding 142

Design Milk

MAY 14, 2024

What’s more, print and digital ephemera become conduits for experiencing and connecting with exceptional design and afford those not in attendance the opportunity to live with that season’s keepsake. Williams estate through a selection of objects whose design strategy moves in silence.

Gallery 89

Gallery Arts and Crafts Exhibition Presentation 89

Inkbot Design

MAY 22, 2023

Graphic Design in Digital Marketing: Driving Engagement, Conversions, and Brand Success As you swipe through your feed, that one ad grabs your attention. That's the magic of graphic design in digital marketing— a combination that's taking the business world by storm. So, what does all of this mean for marketers?

Graphic Design 126

Graphic Design Marketing Marketing Digital 126

Creative Boom

MAY 15, 2022

Amy: Though it wasn't logical to start in the middle of an economic crisis, we knew that we'd be positioned for success if we could make it in that market. Now, they come to us to help create, guide and translate their business through design, strategy, and story. Evereden © SDCO Partners. Wheelies © SDCO Partners.

Client 325

Client Agency Brand Branding 325

UX Collective

SEPTEMBER 1, 2021

The transformation or evolution of many organisations will be geared around achieving superior digital service experiences and that the future of marketing will build on the already intrinsic need for great customer experience and service design.

Advertising 128

Advertising Advertising Digital Brand 128

Shillington

DECEMBER 19, 2022

Project/design managers are responsible for planning, coordinating and implementing design projects within a studio. They do things like assign designers to projects, develop design strategies and mentor colleagues and designers. Marketing Designer. Creative Freelancer. Content Creator.

Graphic Design 52

Graphic Design Graphic Freelance Freelance 52

Inkbot Design

DECEMBER 10, 2023

Pieces tailored to the types of gigs you are targeting Varied styles and aesthetics to indicate versatility Sections dedicated to your specialisations Descriptions conveying the rationale behind each design Set aside weeks or months to build formidable design skills aligned to market needs.

Graphic Design 88

Graphic Design Graphic Client Portfolio 88

Inkbot Design

NOVEMBER 28, 2023

This guide will explore leveraging visual design to express your brand’s personality. We’ll cover critical principles, psychology, best practices, and examples across mediums like logos, websites, packaging, marketing materials , and environments. Face-forward means designing the front first. Wood and stone for outdoorsy brands.

Brand 98

Brand Branding Fonts Layout 98

UX Collective

JANUARY 12, 2022

Rather, it is intentionally created based on the logic of market demand, gender biases, and prevalent unrealistic narratives about AI. Companies are guided by market demand but they also create new expectations in the way they market their innovations. It’s a data-driven back and forth between writers and users.

Marketing 89

Marketing Marketing Entertainment Animation 89

Inkbot Design

AUGUST 3, 2023

The Significance of Web Design Web design is a critical aspect of online marketing. Web design is also the core of your website's functionality and usability. Challenges and Best Practices SEO outsourcing and web design are complex processes that require a good understanding of the market and your company's goals.

Web Design 60

Web Design Web Design Media Marketing 60

Shillington

OCTOBER 7, 2021

After a degree in Business Administration and Marketing, Shillington New York graduate Anuja Shukla harnessed the power of empathy spurned through travel and employment abroad to shape a meaningful career in graphic design. And at what point did you decide that you wanted to switch careers and study graphic design?

Portfolio 132

Portfolio Arts and Crafts Graphic Design Design Strategy 132

Inkbot Design

AUGUST 30, 2023

Examining the logo's role in Unilever's marketing strategy and consumer engagement over decades provides an invaluable perspective on how savvy design choices shape a brand's growth and longevity. The logo provided a unifying visual identity as Unilever expanded into new product categories and markets over the decades.

Brand 83

Brand Branding Production Portfolio 83

Inkbot Design

MARCH 4, 2024

BlackBerry The Classic BlackBerry: A Bastion of Productivity BlackBerry, once a dominant mobile phone market, boasted a logo that perfectly embodied its focus on professional and business-oriented devices. How important is consistency in mobile phone logo design?

Brand 82

Brand Branding Arts and Crafts Production 82

Noupe

MARCH 6, 2024

Vandelay Design Blog Comprehensive Range Vandelay Design Blog provides an extensive range of design-related content that caters to a diverse audience including designers, developers, marketers, and entrepreneurs. This gives designers the push they need to excel at their craft!

Web Design 62

Web Design Web Design Internet and Software Development Arts and Crafts 62

Purple Rose Graphics

NOVEMBER 9, 2020

“What do you mean you don’t create websites, you’re a designer right? I hear this all the time when I have to explain to someone that I don’t create websites but exclusively focus on creating marketing materials. What a lot of people don’t realize is that ‘graphic design’ is a vast community with a lot of different specialties.

Graphic Design 40

Graphic Design Graphic Marketing Marketing 40

Inkbot Design

NOVEMBER 28, 2023

How To Create A Seamless User Experience with Smart Web Design The UX design industry is undergoing a significant transformation at the moment. As we welcome clever tools like ChatGPT and Jasper to a new automated marketing sector, it’s no surprise that UX designers also embrace innovative change. With Jasper.AI

Web Design 75

Web Design Web Design Coding Production 75

Inkbot Design

SEPTEMBER 3, 2022

A strong logo gives the organisation credibility and establishes its presence in the market. A few things to consider include: Does the design align with the corporate brand image ? Logo Design Tips. Research and Know the Market. As with any marketing campaign, research is the key to a successful campaign.

Internet and Software Development 59

Internet and Software Development Brand Branding Marketing 59

UX Collective

FEBRUARY 21, 2023

Presentation slides While the Figma file is comprehensive in what it includes, I’ve noticed that I tend to reach for a few key screens routinely in the context of presenting design strategy. If not, keep refining the design until we are.

Production 79

Production Presentation Patterns Marketing 79