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Types of Advertising: Traditional vs Digital Strategies

Inkbot Design

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. Full-page glossy magazine ads also offer a high visual impact.

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Advertising Text: Captivating Copy That Converts

Inkbot Design

Advertising Text: Captivating Copy That Converts Ad phrases and slogans placed on ads, websites, and products are expressions of great intellect. Primarily, advertising copy has two primary objectives: to catch attention and induce action. Here are some essential tips for mastering the art of captivating advertising text.

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Online Video Marketing: Essential to Digital Advertising

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Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. The Power and Reach of Online Video Video has an unparalleled power to inform, educate, entertain, inspire action, and contribute to brand recall. Highlight user challenges and how products provide solutions.

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The Ultimate Guide to Effective Advertising Strategies

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The Ultimate Guide to Effective Advertising Strategies Businesses need advertising strategies to increase sales, attract customers , and build brand success. Well-designed advertising strategies can help you reach your target audience, raise awareness of your brand and engage with customers effectively. to promote a brand.

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Conran Design Group crafts new logo and identity for global comms group Havas

Creative Boom

Havas is a multinational advertising and PR company headquartered in Paris with a long and illustrious history. It originally grew out of the world's first news agency, created in 1835, and most recently was integrated into media, entertainment, and communications conglomerate Vivendi in 2017.

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Top 10 Best Print Ads of All Time: Advertising Examples

Inkbot Design

Top 10 Best Print Ads of All Time: Advertising Examples With digital channels like social media and pay-per-click dominating marketing budgets, many assume that creative print ads no longer play a significant role in brand awareness and lead generation. Yet, reports show that print advertising still delivers impressive results when executed.

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Out-of-Home Advertising: An Unconventional Approach

Inkbot Design

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. This includes billboards, transit advertising, and street furniture like bus shelters and kiosks.