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Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling

Creative Boom

We have a unique opportunity to use our marketing to send a powerful message and bring consumers along our sustainability journey." More broadly, the campaign supports Coca-Cola's ambitious 'World Without Waste' goals to make all packaging 100% recyclable by 2025 and to collect and recycle the equivalent of every bottle and can sold by 2030.

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DesignStudio shines a light on the possibilities of fintech with new identity for Airtm

Creative Boom

Airtm is a Latin-America-based digital wallet that has given users in 190 countries 400 ways to deposit and withdraw money from the global market since 2015. Just as a prism can turn a beam of light into a wider spectrum of colours, so too can Airtm open up people to the potential of the global market.

Digital 342
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Guide to Marketing Jobs: Journey Through the Maze

Inkbot Design

Guide to Marketing Jobs: Journey Through the Maze Hey there, my friends! Welcome to the exhilarating, at times uproarious, and occasionally perplexing realm of marketing professions. Did you know that the marketing industry is currently experiencing a period of rapid growth and expansion? between 2020 and 2030.

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Video Marketing Skyrocketing to Success

Design Beep

The post-COVID-19 digital marketing efforts of many industries, including retail, healthcare, construction, banking, telecom, financial services, and many others, are boosting figures across the board for marketing experts, with video leading the charge up. Digital content creation market heading towards value of $38.2

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'We're rethinking what a car is': Brian Bolain on the future of global branding for Lexus

Creative Boom

At Milan Design Week, we chat with Brian Bolain, Lexus 's global head of marketing, to find out. So as part of this year's Milan Design Week, I sat down with their global head of marketing, Brian Bolain, to find out what all this means for the future of automotive branding. Once, we all knew what a car was.

Brand 454
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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

VP of LG Electronics Global Marketing Center, Hyoeun Kim, adds: "Wolff Olins has helped us to transform LG, expanding how we're seen as a business and rejuvenating our brand experience. The people at LG are amazing innovators," says Tom Carey, senior creative director at Wolff Olins. "So

Brand 409
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18 Affiliate Marketing Tips to Boost Your Earnings

Inkbot Design

18 Affiliate Marketing Tips to Boost Your Earnings In this article, we will share with you not just a few but a whopping 18 affiliate marketing tips that can skyrocket your profits and significantly impact your online business. Affiliate marketing has become a force to be reckoned with in the digital world.